Lowepro News Archive 2007
[Latest Lowepro news]
[Lowepro news archive 2009]
[Lowepro news archive 2008]
 December 2007
New Lowepro Cirrus series helps photographers shoulder the load – all day
Designed for maximum shock absorption & comfort, the Cirrus line
enables equipment to be carried all day using extra-wide
shoulder strap and curved, easy-grip handle.
The shock-absorbent foam construction provides compact, pro-compact digital cameras and digital SLRs
maximum protection along with optimal comfort and
accessibility. The Cirrus line of shoulder bags is available in four models: Cirrus 100, 110, 120 and 140.
[Get press release PDF]
 December 2007
New Lowepro Flipside backpack series provides back-panel access to SLR equipment for great safety and comfort
Lowepro
introduces two new ‘flipside’ camera backpack models
to provide a secure and comfortable carrying option for a digital
SLR camera with a lens attached, along with additional lenses and accessories. Both Flipside 200 and 300 feature a trim, lightweight
design providing back-panel access to camera gear, ensuring equipment will be
safe and protected.
[Get press release PDF]
 21 November 2007
New Lowepro Fastpack backpack series is light on its feet, heavy on features
Designed for maximum accessibility and storage, Fastpack backpacks keep tech-savvy photo-enthusiasts comfortable. The backpacks' triple-compartment design provides a durable, lightweight and comfortable carrying solution that holds a digital SLR camera, extra lenses or flash units, a notebook computer, and contains generous storage for accessories and personal gear.
[Get press release PDF]
 17 October 2007
The Lowepro Primus AW bag wins Innovative Product of the Year
at the Camera of the Year Imaging Awards 2007–2008
The Primus AW particularly impressed the panel with its unprecedented use of recycled materials, as follows:
"Photography has often been involved in the promotion of environmental issues through the power of the picture, but it’s less common to have an imaging product which makes a direct contribution through the way it’s manufactured. Lowepro has been an innovator in the design of camera bags and backpacks for 40 years, and the company’s many ‘firsts’ include plastic buckles, contoured shoulder straps, all-weather covers, moisture proof zippers, a modular carrying system and the fully floating backpack. And this is beyond the vast variety of sizes, shapes and styles that Lowepro has introduced since the company was started in 1967. Not surprisingly, then, Lowepro has become closely associated with the wilderness and wilderness photography which makes its Primus AW camera backpack an even more significant product.
"Its interesting design elements aside, the big deal with the Primus AW is that just over 50 percent of the materials employed in its manufacture are recycled. You might be tempted to shrug your shoulders and say ‘so what?’, but this is to greatly underestimate what was involved to achieve this. The pack’s outer covering is mostly made from a tough material called Cyclpet which is derived from recycled PET plastic drink bottles. Lowepro has worked out that each Primus AW pack saves 22.6 drinks bottles from ending up in landfill and conserves 15,600 kJ or energy, 0.68 litres of refined oil and 0.002 of a barrel of crude oil. All this translates into a reduced impact on the environment which Lowepro specifically matches to the melting of the polar icecaps … the energy savings in one Primus AW pack equate to the heat required to melt one ton of ice in a 24 hour period. For this reason, for every Primus AW pack sold, a donation is made by Lowepro to Polar Bears International (PBI), a non-profit organisation established by the wildlife photographer Dan Guravich and dedicated to conserving the animal’s population worldwide.
"Not surprisingly, the Primus AW pack also includes some design innovations, including silent zippers which can be opened or closed without disturbing sharp-eared wildlife. Other features include an adjustable eight-point harness (‘Dryflow’ lined to wick away perspiration), an expandable camera compartment and expandable side pockets, a seam-sealed all-weather cover, access points in the pack’s lumbar support and a built-in memory card pouch.
"Lowepro is to be highly commended for taking this initiative, but even beyond its use of recycled materials, the Primus AW backpack is very much a product which offers real benefits to photographers … very possibly even helping to ensure we actually have something to photograph in the future."
 June 2007
Protect that new digital video camera! Lowepro introduces the CLIPS series of shoulder bags
Maxwell International Australia and Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology products, today announced the Clips series of shoulder bags designed for today’s digital video cameras. The bags combine easy access to equipment and accessories with maximum protection from the elements.
[Get press release PDF]
 April 2007
Lowepro unveils the VERTEX line: ideal for professional photographers shooting in rugged outdoor environments
Maxwell International Australia and Lowepro, the worldwide leader of protective cases and backpacks for imaging products, notebook computers and personal electronics, is proud to announce the arrival of the NEW Vertex series of premium backpacks designed for the serious adventure bound photographer or sports journalist.
[Get press release PDF]
 October 2006
Lowepro celebrates 40th anniversary with the introduction of the PRIMUS AW backpack: industry's first photo backpack made from over 50% recycled materials
Maxwell International Australia and Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology products, are pleased to announce the imminent arrival of the Primus AW, a unique camera backpack commemorating the company’s 40th anniversary, due in Australia this winter.
[Get press release PDF]
[Latest Lowepro news]
[Lowepro news archive 2009]
[Lowepro news archive 2008] |
